This longtime foundation used no logo, so we created their first-ever logo as a system: a main brand and sub-brands for the organization's programs and awards.

This new nonprofit needed a logo and all materials that would help it launch a global campaign.

Whether one page or a full booklet, a Style Guide ensures that staff and designers know how to apply their brand tools consistently for years to come.

The Brookline Center wanted to retain its window icon, but reinterpret the logo to add a sense of modernity and movement. Along the way, we proposed adjusting the name of the organization to align better with how people in the community reference it. A full color palette and ways to apply the logo to programs complete the tools.

A professional designer created the one-sheet tool (shown at back). But how could the staff create more over time, inexpensively? By translating the design into a custom Word template (shown at front), with colors and fonts pre-built into the formatting, staff can create their own one-sheets in-house at any time.

Photos, stories, and engaging asks make a letter stand out, no matter the organization. Campaigns consider every detail, from online donation pages to exterior envelopes to stuffed pieces.

Get rid of the envelope and pull a reader right in! Accompanied by full email and social media efforts, from Giving Tuesday through December, well-crafted letters can increase the number of donors and income from gifts, year-over-year.

For the launch of Discovery Woods at the Discovery Museums, Metrowest Boston's children's and science museums.

The Food Project envisioned printing thousands of local guides in-house. By building a partnership with the local newspaper, the organization got thousands printed for them instead -- and distributed to every local home.

Renaming the annual day of action "Carrot Day," The Food Project secured significant media coverage.

The Mayor's Holiday Special partnership between ArtsBoston, the City of Boston, and dozens of arts groups garnered high visibility.

This enrollment campaign attracted extra interest that boosted visibility to target audiences: friends of friends.

A family of brochures for a family of camps.

Glossy excitement balanced by a cost-effective, extremely flexible set of inserts that can be updated at will.

The Mayor's Holiday Special is a collaboration among the City of Boston, ArtsBoston, and dozens of arts organizations to spur more arts attendance during the holiday season, a critical time for arts ticket sales. During my tenure managing the program 2006-2012, we grew the program from about 3,000 tickets/$30,000 in sales... to about 30,000 tickets and nearly $1M in sales.

By bringing in media partners and corporate sponsors, we were able to increase the visibility and income for the Mayor's Holiday Special program and the arts organizations it serves.

We partner with graphic designers for major pieces, but can whip together effective ads and simpler pieces in-house.

Connect with stakeholders and build up earned-income streams using targeted, attractive materials.

Banners, transit advertising, and yes, even a giant inflatable Elmo: yes, we've done that.