Strategic and compelling messaging, logos and brand guidelines, fundraising campaigns, customer acquisition and influence campaigns… Organizations inspire passion through words, images and ideas. This portfolio of examples may give you a clearer sense of how NLA has helped recent clients attract attention to their causes. Please click on images to enlarge them or see more.
Year-End Fundraising Campaign
Accompanied by a full email and social media effort from Giving Tuesday through December, this campaign increased the number of donors and income from gifts, year-over-year.
Social Media Campaign Graphics
This enrollment campaign attracted extra interest that boosted visibility to target audiences: friends of friends.
Brochure suite, interior
Glossy excitement balanced by a cost-effective, extremely flexible set of inserts that can be updated at will.
Print Media Relations
For the launch of Discovery Woods at the Discovery Museums, Metrowest Boston's children's and science museums.
Logo, tagline, and messaging
A flexible color palette and functional approach to help a multi-dimensional organization advance its mission.
Program Strategy and Partnerships
The Mayor's Holiday Special is a collaboration among the City of Boston, ArtsBoston, and dozens of arts organizations to spur more arts attendance during the holiday season, a critical time for arts ticket sales. During my tenure managing the program 2006-2012, we grew the program from about 3,000 tickets/$30,000 in sales... to about 30,000 tickets and nearly $1M in sales.
Corporate Partnership Efforts
By bringing in media partners and corporate sponsors, we were able to increase the visibility and income for the Mayor's Holiday Special program and the arts organizations it serves.